KBFR AND CONOR MATTHEWS TEAM UP FOR NEW TRACK “WEGO”
LISTEN TO THE SONG HERE
Driven by his focus on mass appeal, Philly’s KBFR paves his road to success with infectious melodies and confident hooks. Showing off his ability to make attention grabbing bangers, the 21-year-old rapper shares “WEGO”, his latest single with Conor Matthews. Produced by Evan Garner & Jae Green, the new track is a fusion of KBFR’s hard hitting bars alongside up-tempo Latin boogaloo instrumentals featuring adorable child vocals. “WEGO” is available now; listen to the new song here.
The follow up to 2020’s viral banger “Hood Baby”, which accumulated over 32.6 million audio streams and 2.4 million official video views. A syncopated stream of catchy phrases to an infectious YoungKinez drum beat, “Hood Baby” displayed the confidence that KBFR needed to make a hit and cater to a variety of people at the same time. After teaming up with friends and creating the #hoodbaby challenge, KBFR’s TikTok domination led to over 3.6 million Tik Tok videos and 559.9 million video views on the tag alone and growing. The fast-tracked artist promises only more excitement to come in 2021: “I kicked in the door; now I’m about to introduce myself.”
Purchase/Stream/Watch “WEGO” with Conor Matthews:
“It was just about making a dope song; TikTok wasn’t even a thought,” admits 21-year-old rapper KBFR of his video hit, “Hood Baby”. Influenced by Biggie and hometown hero Meek Mill, KBFR focused on catering to the masses. “I took the experiences of living in different places and experiencing different cultures. I like to have a wide variety of people who can connect with me.” The Philly native knew how to adapt to new groups and brought that talent to his music-making. 2019’s video single “Squabble” achieved nearly 100,000 Spotify streams. However, it was 2020’s “Hood Baby” that changed KBFR’s life forever.
“I wanted to make something catchy, fun, and that everybody would love.” To say that mission accomplished would be a gross understatement. More than 425 million TikTokers watched dances before choreographing their own routines to the RECORDS/Columbia single. Kourtney Kardashian, Addison Rae, Shay Mitchell, Jason Derulo, and Lorey Gray are just some of the celebrities, pop stars, and dancers who have made viral renditions to KB’s smash. The response affirms the West Philly native’s vision, “I want to appeal to everybody.” It marks only the beginning for the voice who has soundtracked 2020.